Dealer Attitude Survey

The NMDA set up the bi-annual Dealer Attitude Survey in order to collate the views of motorcycle dealers. As the survey is confidential, it affords motorcycle franchised dealers the chance to respond honestly to the issues raised. The survey indicates preferred franchises as well as highlighting franchises that are perceived to communicate poorly with their dealers.

The Dealer Attitude Survey covers many areas that affect dealers, such as stock supply, new models and pricing, labour rates and demo bike requirements. All UK dealers (members and non-members) are asked to participate in completing the survey and the results reports are available below.

Autumn 2017

Spring 2017

Autumn 2016

Spring 2016

Autumn 2015

Spring 2015

Autumn 2014

Spring 2014

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