MCI Get-On Programme

The MCI Get On Campaign is an initiative set up to encourage non-riders to try a motorcycle or scooter free of charge. By reaching out to a wide demographic through marketing and social media, the scheme aims to secure a healthy and buoyant motorcycle market. The number of free rides booked through the scheme has been encouraging and NMDA are optimistic that it can help to contribute to a revival of the motorcycle market.

NMDA now sit on the Get On Committee to offer guidance to the scheme. Phase Two of the campaign has now changed slightly from Phase One, ensuring that retailers do not incur any fees until a Get On lead is turned into an actual sale, a welcome change for retailers. 

For more information on the Get On initiative visit


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