JANUARY DRIVES MOTORCYCLE SALES UP

Published 09/02/2018 00:00:00 in Press Releases

“Demand for motorcycles in January was up 11.8% on the same period last year registering 5,458 units. However, this was expected as last year the market was flooded with a high volume of pre-registered bikes for sale,” said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

Most of the power ranges showed signs of growth, including light weight bikes up to 125cc of which a high number were pre-registered in 2017. There has been a steady decline in the sub 50cc moped market, however even that was up last month.

The most significant growth came from the 126-650cc market which was up almost 40%, registering 1,279 units this year compared to just 914 last year.

The over 1000cc power-two-wheelers showed a positive improvement with 26.1% growth - indicating that the dedicated enthusiastic rider is still prepared to upgrade their expensive motorcycles.

The top selling brand in January was Honda with 1,272 bikes registered, followed by Yamaha who registered 564 bikes, and thirdly KTM with 449 bikes.

Latham continued, “January is not typically known for being a high volume month for bike sales, so this is a clear indication of new customer confidence in the power-two-wheel market.”

 

ENDS

NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics January 2018 – New Motorcycle registrations.

Rupal Rawal, Press Officer
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

Web: www.rmif.co.uk Email: rupal.rawal@rmif.co.uk

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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