65-PLATE CHANGE BOOSTS MOTORCYCLE SALES

Published 09/10/2015 00:00:00 in Press Releases

“Motorcycle registrations continued to increase with a year-to-date growth of 12.3%, however it was disappointing to see that September sales were only up by 7.2% following the 65-plate change”, said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

Latham continued, “Scooters sales were down -6.6% in the month, and bikes in the sub 50cc category continued their downward trend, posting a -17.1% decline in September.

“The 51-125cc sector recorded an 11% growth, and sales 650-1000c mid powered machines were up 22.5% in the month. It was also positive to see a 16% increase in sales of prestigious motorcycles over 1000cc - indicating owners of these expensive models were keen to hold out and purchase the new 65-plate.

“In 2014, bike registrations passed the 100,000 mark. By spring there were predictions of a further 10% growth in 2015 totalling 110,000 motorcycles on the road, and a few months ago expectations that even this predication could be beaten, however in hindsight this now seems unrealistic.

“Honda was the top manufacturer this month with 2457 machines registered, followed by Yamaha with 1472 units, and closely followed by BMW with 1417 machines registered.

“Motorcycle dealers feel that overall the market is not performing as well as expected. Today the cost of acquiring a new bike on PCP deals and other attractive finance packages is moving customer away from buying used bikes in favour of new bikes at lower monthly re-payments – resulting in a similar overall market size to last year.

“The NMDA looks forward to seeing what the final quarter of 2015 has to offer in the motorcycle market.”

 

ENDS

NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics September – New Motorcycle registrations.

Rupal Rawal, Press Officer
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

Web: www.rmif.co.uk Email: rupal.rawal@rmif.co.uk

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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