A flat start for 2013 motorcycle sales

Published 12/02/2013 15:00:00 in Press Releases

Motorcycle sales in January were down 14% from January last year and reports indicate that foot fall was down in most showrooms. Poor sales are likely to be partly due to the arctic weather that affected much of the country during the middle of month.

 

The recent decline in sales of 51cc-125cc motorcycles during the last two months continues and is a cause for concern as the market has witnessed a 12.7% drop in registrations. Last year, dealers relied on the turnover from these models to compensate for the decline in sales of larger machines.

 

The only sector to buck the trend and outsell the previous January was Trail/Enduro bikes, where sales increased by 29.9%. However, due to the much smaller market, this equates to an increase of just 87 machines.

 

Sue Robinson, Director of the National Motorcycles Dealers Association, commented:

 

“The January motorcycle market tends to perform poorly, due to consumers reigning in spending after the Christmas period, combined with inclement weather. The pressure is on the manufacturers to stimulate interest with marketing offers and keen pricing, in order to persuade customers to consider motorcycling as an alternative for commuting.”

 

Most of the major brands took their routine position in the sales statistics with the exception of Suzuki and Ducati who failed to make it into the top ten models. Two lower volume brands to enter the top ten this month were Lexmoto in fifth position and Peugeot in eighth position, proving that demand still continues for good value small motorcycles.


ENDS


Notes for editors:


Keely Scanlan, Press Officer

Tel: 020 7307 3410

Mob: 07825097697

Press Office direct line: 020 7307 3422

Press Office fax: 020 7307 3406


Web: www.rmif.co.uk Email: keely.scanlan@rmif.co.uk

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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