Bad weather depresses motorcycle sales in March

Published 10/04/2013 00:00:00 in Press Releases

The latest new motorcycle and scooter figures show last month sales overall were down 10.8% against March 2012. Under 50cc scooter sales were down 27.3% in March, while all larger over 50cc motorcycle sales have decreased by 8.9%.

Sue Robinson, Director of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK commented “Whilst it is extremely disappointing to see motorcycle sales decline last month with sales well behind what is expected in a month that saw the introduction of the number plate. It is likely that the recent bad weather has had a knock on affect on the motorcycle market.

“The slowdown in demand for scooters continued in March with sales down 9.9% last month and the 51-125cc market as a whole was down 14.8%

“The over 1000cc market remained surprisingly stable during March with almost the same amount of bikes being sold as last year. These machines are often purchased by a more mature, discerning consumer who may not be experiencing the same financial concerns as the younger consumers, hence the resilience in this sector.

 “The dominance of the larger, more expensive motorcycles in the market is similar to that in the car market where there has been growth in sales of luxury brands.

“Premier brands have also experienced a boost in sales in the motorcycle market with BMW, Triumph and Harley Davidson experiencing a boost in sales.”


NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics March 2013 – New Motorcycle registrations.

Keely Scanlan, Press Officer
Tel: 020 7307 3410
Mob: 07825097697
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

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The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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