FIRST QUARTER OF 2015 SEES MOTORCYCLE MARKET OFF TO A RACING START

Published 10/04/2015 00:00:00 in Press Releases

“It is encouraging to see that the motorcycle market has got off to a positive start, with dealers reporting an 11.8% increase in registrations in the first quarter of 2015”, said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

A total of 2643 more bikes have been registered compared to this time last year – suggesting that consumer confidence, low interest rates and falling unemployment are all having a positive effect on the market. Last month’s 15-plate change has also contributed to a surge in sales as consumer’s purchased new bikes.

Entry level sub 50cc machines continued their downward trend with a -7.3% decline in March, and the 51–125cc market saw an 11.6% growth – and an 11.4% year-to-date growth.

The 126-650cc and 651-1000cc sectors recorded a significant growth in registrations with figures of 23.5% and 22.8% in the month, while the high powered over 1000cc machines remained stable in March.

Honda and Yamaha were the two leading brands in March and collectively sold over 5000 units between them.

Latham continued, “It came as a surprise to see BMW in third position with 1630 sales, followed by Triumph with 1496 registrations. Such high sales within these prestige brands suggest that many customers were waiting for the new 15-plate to become available as this could have an effect on future second hand values.

“In the last few months Chinese value brands such as Lexmoto have entered the top ten best sellers, however this month this is not the case as sales of budget commuter bikes are less effected by holding back for the new number plate. We are eager to see if the re-enter the top ten next month.

“The overall outlook for bike registrations looks positive and is steadily improving compared to previous years. The NMDA are hopeful that the summer months will bring more good news for motorcycle market”.

 

ENDS

NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics March – New Motorcycle Registrations.

Rupal Rawal, Communications Officer
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

Web: www.rmif.co.uk Email: rupal.rawal@rmif.co.uk

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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