FRANCHISED DEALERS OVERTAKE INDEPENDENT GARAGES FOR AFTERSALES

Published 26/10/2016 00:00:00 in Press Releases

The recent NFDA Consumer Attitude Survey revealed that more people are using franchise dealerships for aftersales than six months ago. Currently, 35% of people use franchise dealers for their aftersales compared to 30% of people using independent garages.

The Consumer Attitude Survey was commissioned by the National Franchised Dealers Association (NFDA), which represents franchised car and commercial vehicle retailers across the UK, and executed by Public Knowledge, a leading market research agency.

The survey polled 1,000 consumers across the UK in a 15 minute online survey. Public Knowledge considers the results statistically significant with a confidence level of over 99%.  The main objectives of the survey were to explore current consumer perceptions of franchised dealers and their competitors as well as understand consumer aftersales behaviour.

Over the past six months there has been a 2% increase in the number of people using franchised dealers for aftersales compared to a 3% decrease for independent garages. That figure increases when analysing consumers who have had their car serviced in the past six months. Of those people who have had their car serviced in the past six months the number of consumers who are using aftersales jumps from 42% in January to 48% today. What this demonstrates is that when a consumer uses a franchised dealer for aftersales they are more likely to continue doing so in the future.

Sue Robinson, NFDA Director said, “The survey has demonstrated that consumers are pleased with the quality of aftersales at franchised dealers. The increase in the number of consumers using franchised dealerships demonstrates that service plans and good customer service have led to greater customer numbers. Our members will continue to improve their aftersales offering and guarantee that the franchised dealers are always seen as the best place for aftersales.”

 

ENDS

NOTES TO EDITORS:

Rupal Rawal, Press Officer
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

Web: www.rmif.co.uk  Email: rupal.rawal@rmif.co.uk

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

Back to Articles
Back to Articles

Cookies

This site uses cookies. Some cookies are essential to ensure our website works for you in the best possible way. You may delete and block all cookies from this site, but parts of the site may not work. To find out more about cookies on this website and how to delete cookies, click here to see our cookie statement.

Close