IGA continues to drive Trust My Garage to consumers

Published 09/04/2013 00:00:00 in Press Releases

The Independent Garage Association (IGA) has appointed Bridge PR & Media Services to position Trust My Garage as a household name and brand for all UK motorists seeking a trustworthy independent garage.

The partnership will see an increase in awareness of Trust My Garage to all consumers through a campaign that will use traditional and digital PR.

Trust My Garage has been set up to be a truly independent scheme for independent garages. Members of Trust My Garage are true professionals, complying with a strict code of practice.

Stuart James, IGA Director commented “The IGA chose Bridge to represent the Trust My Garage scheme due to their proven track record in our industry, thanks to the work they had previously done with another independent garage scheme.

“It was immediately clear during their pitch that they fully understood our brief and had lots of innovative ideas to help us raise the profile of Trust My Garage to motorists all over the country,”

Denise Taylor, Bridge PR & Media Services Managing Director, added: “Trust My Garage has some impressive projects in the pipeline and is working hard to raise the motorist’s awareness of the independent garage trade. We are thrilled to be working alongside them to promote the benefits of visiting an independent Trust My Garage member to the UK motoring public.”

ENDS

Notes for editors: The Independent Garage Association represents the interests of non franchised vehicle repairers and retailers. Stuart James, IGA Director, is available for interview. Please contact the press office.

Keely Scanlan, Press Officer
Tel: 020 7307 3410
Mob: 07825097697
Press Office direct line: 020 7307 3422   
Press Office fax: 020 7307 3406

Web: www.rmif.co.uk       Email: keely.scanlan@rmif.co.uk
The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. 

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