MOTORCYCLE DEMAND COMES BACK STRONG IN APRIL

Published 11/05/2016 00:00:00 in Press Releases

“The first quarter in the motorcycle market has got off to a strong start, with April marking an 11.6% increase in registrations over the same period last year”, said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

Overall demand for motorcycles is up 8.8% year-to-date – with over 3200 more bikes registered compared to 2015.

Latham continued, “We have seen significant demand from supersport, naked and scooter machines indicating a diverse choice between bike enthusiasts and commuters.   

“In the power ranges, all cc sectors were up with the exception of sub 50cc bikes. The greatest demand was for 125cc and larger bikes with engines between 651-1000cc – again, a strong indicator that buyers are either traditional bikers or commuter’s.

“As with previous months, Honda led the manufacturer brands with 2109 sales, followed closely by Yamaha who registered 1732 sales, and Triumph in third place with 945 registrations.

“Overall dealers are optimistic that 2016 is on course to meet the target of 8 – 9% growth in the market, especially as the first four months are already up 8.8%. However, this target could still exceed expectations as many dealers will be keen to sell off their stock of Euro 3 machines over the summer, ahead of the Euro 4 powered bikes launch in 2017.”

 

ENDS

NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics April – New Motorcycle registrations.

Rupal Rawal, Press Officer
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

Web: www.rmif.co.uk Email: rupal.rawal@rmif.co.uk

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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