MOTORCYCLE MARKET CONTINUES TO IMPRESS IN APRIL

Published 09/05/2014 00:00:00 in Press Releases

“It is extremely positive to see that the motorcycle market was up by an impressive 16.1% in April,” said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

There were 1367 more machines registered than April 2013 with sales reflecting new confidence in the market and economy.

The most significant improvement comes from the purchase of traditional motorcycles of larger engine capacity. Many dealers have suggested that the better weather has got dry-day bikers back on the road.

The sub 50cc moped market is still running behind last year at -1.3%, however April’s figure is better than the year to date decline of -4.8%.

Commuter motorcycles between 51-125cc saw improved sales with 535 more (18.9%) units registered in April. The large bike sectors 651-1000cc and machines above 1000cc showed growth of almost 25%, suggesting that the established bikers are returning to the market.

BMW topped the over 1000cc market with both its 1200 GS and RT leading. It was also pleasing to see Piaggio’s VESPA GTS 300 ranked as the best selling 126-650cc machine.

Latham continued, “The last few months have exceeded expectations for motorcycle dealers with a year to date growth of 13.7%. Around 3902 more bikes have been sold this year – totalling almost 1000 more machines on the road every month in 2014 so far.

“With the new confidence in the economy and improving employment figures, the NMDA are hopeful that the 2014 motorcycle market will continue its upward trend”.

 

ENDS

NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics April – New Motorcycle registrations.

Rupal Rawal, Communications Officer
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

Web: www.rmif.co.uk Email: rupal.rawal@rmif.co.uk

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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