MOTORCYCLE MARKET IN MARCH TOPS 2014 SALES

Published 15/04/2014 00:00:00 in Press Releases

“It is extremely positive to see that the motorcycle market was up by an impressive 18.2% last month following February’s -3.6% decline”, said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

Over 2244 more units were registered than in March 2013 – the month which is traditionally linked to high volumes of sales following the 14-plate change.

Sales of sub 50cc motorcycles remained low, however most other sectors performed well achieving higher sales volumes compared to this time last year. Naked machines excelled with an increase of 45% - registering 3334 units over last year’s sales of 2297 machines. With demand for machines from the 651-1000cc range, there is a clear indication that the more experienced biker is returning to an improving market.

Latham continued, “The top-ten motorcycle brands all performed well in March, suggesting for the first time in many months that these makes have exceeded sales over the fast emerging Chinese lightweight budget motorcyclists that have taken more market share.

“The top three brands were Honda selling 2691 units, Yamaha selling 1831 units, and BMW selling 1477 motorcycles in March.

“The outlook for the motorcycle market is looking encouraging and we anticipate the general confidence in the economy and (hopefully) continued good weather will drive riders to consider their needs for upgrading their motorcycles.”

 

ENDS

NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics March – New Motorcycle registrations.

Rupal Rawal, Communications Officer
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

Web: www.rmif.co.uk Email: rupal.rawal@rmif.co.uk

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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