MOTORCYCLE MARKET REMAINS STABLE

Published 29/10/2014 00:00:00 in Press Releases

“September marked another stable month with a 6.4% growth for the motorcycle market.” said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

In total 757 more machines were registered last month than in September 2013, however it was expected there would have been a higher demand on the back of the new 14-plate change.

It was encouraging to see that starter-sub 50cc bikes were up 4.2% against the year to date figure which saw a loss of -0.9%. The -2.2% decline in custom sales was partly down to the decline in Harley Davidson sales for the month, taking them out of the top 10 motorcycle suppliers by volume. 

Demand for naked bikes remained strong, with sales up 18.6% and accounting for over 3000 unit sales in September - much of this coming from buoyant sales from the 125cc sector.

All power range sectors showed growth and remained stable throughout the month with the only exception being 126 – 650cc sector. This could indicate that the change in the riders licence test programme is affecting demand for A2 classification motorcycles.

Latham continued, “It was a great month for manufacturer Honda who’s 125cc models accounted for lead positions in the both the naked and scooter sectors.

“Piaggio and Lexmoto also had a great month coming in 7th and 8th position in the top10 suppliers.

“With winter now approaching, the NMDA are interested to see if the market will continue to grow.”

 

 

ENDS

NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics October – New Motorcycle registrations.

Rupal Rawal, Communications Officer
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

Web: www.rmif.co.uk Email: rupal.rawal@rmif.co.uk

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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