Published 10/11/2015 00:00:00 in Press Releases

“Following last month’s disappointing sales figures on the back of the 65-plate change, it was encouraging to see the October market bounced back with a healthy 14.2 overall growth in motorcycle sales”, said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

It is positive to see that the year-to-date growth so far in 2015 stands at 12.4%, and in total 1059 more new machines were registered compared with this time last year.

Latham continued, “Sales of scooters and naked bikes were up significantly by 18.8% and 22.3% - with many of the sales coming from the 125cc sector, purchased by new riders and commuters.

“In the larger 651 – 1000cc sector, the increase in sales stemmed from the more experienced riders who are benefiting from continued low finance rates and personal leasing programmes offered by manufacturers.

“Both Honda and Yamaha were the leading manufacturers in October, primarily down to them having a broad range of 125cc motorcycles on offer. In third place was budget brand Lexmoto with 841 entry level sales – almost double of its nearest competitor Triumph who sold 442 bikes.

“There has been speculation and concern among motorcycle dealers that Lexmoto’s value for money offerings in the marketplace is pulling customers away from the more established brands.

“Dealers are feeling confident following this month’s bounce back, and the NMDA looks forward to seeing what the final few months of 2015 has to offer in the motorcycle market.”



NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics October – New Motorcycle registrations.

Rupal Rawal, Press Officer
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

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The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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