MOTORCYCLE MARKET SEES FEBRUARY SALES DECLINE

Published 12/03/2014 00:00:00 in Press Releases

“It is disappointing to see that sales of motorcycles declined by -3.6% in February, following last month’s healthy 10.4% increase which had got 2014 off to a great start”, said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

Most sectors were behind last year’s results. Volumes of scooter sales declined the most selling 133 units less than February 2013. All other larger cc sectors remained static with 2037 bikes being registered – the same number as last year.

Latham continued, “Despite the decline in February, the overall year-to-date figure is still up 3.8% ahead of last year.

“We are anticipating an uplift in sales in March as buyers wait for the new 14-registration plate. Both manufacturers Lexmoto and Peugeot made the top-ten ratings in February and as budget brands seemed to attract consumers to buy more for necessity purposes rather than image and recognition.

“Larger models of over 1000cc have seen significant growth in both January and February, suggesting that the more mature and experienced biker is returning to the market.”

 

ENDS

NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics February 2014 – New Motorcycle registrations.

Rupal Rawal, Communications Assistant
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

Web: www.rmif.co.uk Email: rupal.rawal@rmif.co.uk

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.   

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