Published 09/03/2016 00:00:00 in Press Releases

“In what is traditionally a quiet month for motorcycle registrations as consumers await the 16-plate change in March, it is extremely positive to see that the market was up 24.8% in February”, said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

Confidence in the economy and high employment figures contributed to 4972 bikes being registered last month – 987 more than February 2015.

Latham continued, “With employment on the rise, people are looking for economical transport that shortens their commuting time. Sales of scooters were up 37.9%, and a significant growth coming from the sub 50CC scooter sector which was up 14.1% - indicating that young riders are seeking out practical and affordable commuting solutions. 

“For those who are holding out for the new number plate, they are more likely to spend £10K-12K for a larger machine in order to preserve its value,   however for those just looking for something which is cheaper value for money and convenient for transport, they were more likely to purchase in February – hence the rise in scooter sales. This may explain why budget brand Lexmoto surpassed all other manufacturers - other than the market leader Hondo.

“Whichever way you want to perceive the market in February, it is clearly a healthy indicator that 2016 is off to a racing start. We anticipate the market to continue to grow, and have strong expectations ahead of next month’s 16-plate change.”



NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics February – New Motorcycle registrations.

Rupal Rawal, Press Officer
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

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The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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