Published 13/04/2016 00:00:00 in Press Releases

“Following a strong start to 2016, the NMDA had high expectations that March would follow suit on the back of the new 16-plate change, however the market was up by only 230 bikes compared to March 2015 – marking an overall growth of just 1.4%”, said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK. 

Latham continued, “The market remains stable, but we believe that a shortage in product supply in certain models could be to blame.   

“The sub 50cc market was down -6.9%, registering only 845 units. Larger bikes over 51cc fared better with 1.9% growth, registering a total of 15,664 machines. As expected this market tends to perform well in the month of March as riders tend to opt for a better, more powerful machine along with the latest number plate. 

“Both sectors combined left the market up 1.4% and the year-to-date figure up a healthy 7.6% - meaning almost 2000 more motorcycles have been registered in 2016 compared to this time last year. 

“The most significant growth came from the 651-1000c sector which was up 9.5%. Within this sector the Triumph Bonneville Street Twin bike clocked up 246 registrations in the month.

“As with previous months, Honda led the manufacturer brands in volume terms with over 3000 sales, followed by Yamaha who registered almost 2000 sales, and BMW in third place with 1688 registrations.

“Overall dealers are confident that 2016 will outperform last year’s market, however a greater growth is needed in the typically quieter months similar to this one in order to achieve this.”




Rupal Rawal, Press Officer
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

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The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.


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