MOTORCYCLE SALES GROWTH CONTINUE TO RISE THROUGHOUT 2015

Published 14/05/2015 00:00:00 in Press Releases

"It is encouraging to see motorcycle sales for April 2015 increase 11.5% compared to sales in April of last year", said Stephan Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

Notable sales figures include the 51-125cc models, which have experienced a sales increase of 12.6%. This is in contrast to the sub 50cc scooter/moped market, which continues to decline at -3.7%.

When looking at consumer activity, Latham commented “As employment continues to rise, consumers are now looking for alternative and easier methods of commuting and travel; this helps to explain the growth of sales in the sector and the registration of 3792 bikes in April".

The highest percentage of growth for April came from the 651 – 1000cc machines, with an increase of 28% and the sale of 2758 bikes. This reflects the UK’s steady economic recovery and rise in customer confidence as these motorcycles are usually bought for sport and leisure purposes.

Honda and Yamaha were market leaders, with Triumph in third place registering 856 motorcycles in April. Triumph lead the market in the over 500cc sector, which has provided a high proportion of market growth. 

After falling out of the top ten major brands list in March 2015, budget brand, Lexmoto, has recovered now placing sixth with 561 registered bikes. This reflects the strong demand for simple budget machines for new or past bikers re-entering the market and in need of value for money transport.

Figures in the ‘style’ sectors, show that naked machines experienced the highest sales growth with a 33.7% improvement over last April.  However, it must be remembered that many of these motorcycles offer the ‘preferred image’ for young bikers entering the world of motorcycling and therefore their popularity is unsurprising.

After looking at these figures, the NMDA is confident that the market will continue to grow throughout 2015, due to a growing economy and employment workforce. Sales are expected to show a 10% growth for 2015. 

 

ENDS

NOTES TO EDITORS:

Rupal Rawal, Communications Officer
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

Web: www.rmif.co.uk  Email: rupal.rawal@rmif.co.uk

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

 

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