Motorcycle sales suffer in February

Published 13/03/2013 00:00:00 in Press Releases

The latest new motorcycle and scooter figures show last month sales overall were down 4.6% against February 2012. Under 50cc scooter sales were down 6.1% in September, while all over 50cc motorcycle sales have decreased by 4.2%.

Sue Robinson, Director of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK commented “Whilst it is disappointing to see motorcycle sales decline last month, February tends to report a low market in unit numbers, particularly in retail sales, as consumers wait for the plate change on the 1 March.

 “The majority of sectors reported a decrease in sales in March with the exception of the touring and trail/enduro bikes which recorded an increase in sales of 53.4% and 35.2% respectively.

“During 2012 125cc scooters saw a huge increase in popularity as sales soared. However this sector has seen a slowdown in demand with sales down 3% last month and 8.2% year to date.

“Low cost brands saw an increase in sales during February with Lexmoto and Direct Bikes moving into 6th and 7th position. Budget brands tend to be less effected by the plate change as their consumers tend to be less concerned about the number plate lowering residual values in the future.

 “The NMDA are interested to see if the plate change in March will increase the demand for new motorcycles.”

ENDS

NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics August 2012 – New Motorcycle registrations.


Keely Scanlan, Press Officer

Tel: 020 7307 3410

Mob: 07825097697

Press Office direct line: 020 7307 3422

Press Office fax: 020 7307 3406


Web: www.rmif.co.uk Email: keely.scanlan@rmif.co.uk

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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