NMDA calls for offers on forecourts as July motorcycle sales decline

Published 16/08/2013 00:00:00 in Press Releases

After a positive increase for motorcycle sales in June it is extremely disappointing to see registrations decline in July” said Sue Robinson, Director of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

The latest new motorcycle and scooter figures show sales overall were down 5.3% against July 2012. Under 50cc scooter sales declined by 31% in July, whilst all larger over 51cc motorcycle sales fell by just 0.5%.

Robinson continued “Sales of smaller bikes experienced a huge decline during July, this could be due to the exceptional demand seen last year. Many of these new entrant riders have already upgraded to larger motorcycles leaving their smaller part exchange bikes on the used motorcycle market.  

“Sales of these heavy weight machines over 1000cc improved again during July which is very much in line with normal seasonal demand largely due to the good summer weather that summer brings. Touring, adventure-sport and custom machines led the upturn in sales with growth between 26% and 31%. This situation is further confirmed by sales by cc range, 126-650cc and over 1000cc experienced growth whilst sales of 651-100cc were neutral. The collapse in the market came from the 0-50cc and 51-125cc markets.

“BMW 1200 RT, BMW 12 GS and Harley Davidson Sportster bikes experienced the strongest sales in July. These luxury brand bikes are primarily purchased by more mature riders that have been less affected by the current financial pressures.

“Last year the 51-125cc sector was hailed as the saviour of the industry but that has crashed this year with July sales down 8.5%. To try and make the market more attractive to new riders the two big manufacturers, Honda and Yamaha, are offering attractive deals to entice first time buyers into a sale. Lexmoto are also now offering a budget price 125cc scooter that is likely to be very competitive and attractive to new riders and first time buyers.

ENDS

NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics July 2013 – New Motorcycle registrations.

Keely Scanlan, Press Officer
Tel: 020 7307 3410
Mob: 07825097697
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

Web: www.rmif.co.uk Email: keely.scanlan@rmif.co.uk
The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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