September plate change boosts motorcycle sales

Published 17/10/2013 00:00:00 in Press Releases

“It is encouraging to see that motorcycle sales increased last month, with the September plate change stimulating the market” said Sue Robinson, Director of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

The latest new motorcycle and scooter figures show sales overall were up 8% against September 2012. Under 50cc scooter sales were down 12.7% last month, while all larger over 50cc motorcycle sales increased by 11.4%.

Robinson continued “With the ‘shoots’ of an economic recovery returning to the marketplace a feeling of confidence is fuelling a demand for bigger motorcycles, with an increase of 14.8% in September. This equates to over 1000 more motorcycles being sold in comparison to the same month last year.

“Over the last few months there has noticeable increase in the number of mature customers entering motorcycle dealerships. Many of these established riders have delayed buying a bike during the recession creating pent up demand for these machines. Therefore a return in consumer confidence and financial security is having a positive impact on the sales of motorcycles in this sector.

“September recorded sales growth in almost all motorcycle sectors, with the exception of mopeds, scooters and supersport bikes. These machines are usually bought by younger riders who may not yet be feeling any upturn in the economy.

“The real test for motorcycle sales will come during the winter months when the return of the bad weather puts pressure on registrations.”

 

ENDS

NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics September 2013 – New Motorcycle registrations.

Keely Scanlan, Press Officer
Tel: 020 7307 3410
Mob: 07825097697
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

Web: www.rmif.co.uk Email: keely.scanlan@rmif.co.uk
The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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