Published 08/12/2014 00:00:00 in Press Releases

“With the winter weather approaching we expect to see demand for motorcycles at a yearly low, however it is encouraging to see that sales in November were up 14.5% compared to 2013”, said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

In total 5,795 bikes were registered last month - an increase of 734 more units more than November 2013.

Average sales prior to November have seen 9,093 bikes sold each month; therefore it is evident that as the winter months approach demand is declining.

The most significant demand came from the 51cc - 250cc sector, which saw 2,545 bikes registered. Bikes in this sector are often used by younger bikers and for commuting.  The 650cc sector was also up 44% - 285 more motorcycles were registered in comparison to November 2013.

Online sales from ‘Direct Bikes’ had the highest registrations for November in the 0 – 50cc sector. This demonstrated the demand for budget bikes with Lexmoto coming in 7th position – above both established BMW & Harley Davidson.

Piaggio also had a good month, taking 4th position in the November brand league. It’s well established iconic ‘Vespa GTS 300 Super’ was the top selling model in the 126cc – 650cc sector.

Latham continued, “If December sales are in excess of 3,500 units, this will push the overall motorcycle market in 2014 pass the 100,000 mark – the highest since 2009.

“The NMDA are positive consumer confidence and growing economy will contribute towards a strong market in 2015.”



NOTES TO EDITORS: Results taken from the Motor Cycle Industry Association Press Statistics November – New Motorcycle registrations.

Rupal Rawal, Communications Officer
Tel: 020 7307 3412
Mob: 07528 977 157
Press Office direct line: 020 7307 3422
Press Office fax: 020 7307 3406

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The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.

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