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Dealer Attitude Survey

The NMDA set up the bi-annual Dealer Attitude Survey in order to collate the views of motorcycle dealers. As the survey is confidential, it affords motorcycle franchised dealers the chance to respond honestly to the issues raised. The survey indicates preferred franchises as well as highlighting franchises that are perceived to communicate poorly with their dealers.

The Dealer Attitude Survey covers many areas that affect dealers, such as stock supply, new models and pricing, labour rates and demo bike requirements. All UK dealers (members and non-members) are asked to participate in completing the survey and the results reports are available to download.

If you are a motorcycle dealer, member or non-member, who has yet to receive their link to complete the Spring 2020 survey, please email Jordi Skilbeck at 

About the RMI

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.