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IGA Chair demonstrates perseverance for BEN following stage 4 cancer treatment

IGA 07/05/2025

In a remarkable display of resilience and dedication, Rob Collison, Chairman of the Independent Garage Association (IGA), has completed a gruelling Sahara Desert trek in support of the automotive industry charity, BEN. This extraordinary achievement comes in the wake of his personal battle with stage 4 cancer, a journey that has inspired many within and beyond the automotive community.
A former Royal Navy Submariner and Diver, Rob was diagnosed with stage 4 cancer and has since undergone treatment. Determined to give back, he joined BEN’s “Industry Leader Challenge,” a high-endurance trek across the Sahara Desert held at the end of February, raising a staggering £34,500 for the charity.
BEN, a dedicated support charity for people who work, or have worked, in the automotive industry, runs the challenge to bring leaders together and raise vital funds to support mental health, wellbeing, and crisis support services. Rob’s participation represents not only his deep commitment to the sector but also a powerful message of perseverance.
“There is life after cancer,” said Rob. “This challenge was about proving that point to myself and to others and giving back to an industry that has given so much to me. BEN is a lifeline for many, and I’m proud to have contributed to its mission.”
Stuart James, Chief Executive of the IGA, said: “Rob’s achievement is nothing short of inspirational. His strength, determination, and passion for supporting our industry reflect the very best qualities of leadership. We are proud to have him as Chair of the IGA, and we applaud his incredible efforts to raise vital funds for BEN.”
To learn more about BEN and its services, visit https://ben.org.uk.
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About the RMI

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.