NEW MOTORCYCLE MARKET CONTINUES SLIGHT IMPROVEMENT, NMDA REMAINS DISAPPOINTED WITH THE MARKET’S DECLINE

“The new motorcycle market has displayed signs of recovery, closing April at -14.6%. Whilst this is an improvement and builds on the end to Q1’s uptake, NMDA remains disappointed with the overall negative total registration numbers compared to the volume of registrations in 2024” says Symon Cook, Head of National Motorcycle Dealers Association (NMDA), commenting on the latest MCIA figures.

New registrations for the month of April have showed improvement at -14.6%. This improvement in April reduces the year-to-date market decline to a -22.8% from an end of Q1 -25.8%.  

There are still high stocks of unsold pre-registered bikes from the end of 2024 which will no doubt be impacting new sales.

Symon Cook concluded: “April’s figures are a positive boost for the new motorcycle market and have maintained March’s expected signs of recovery.

“Nevertheless, total registrations are still disappointing and suggest a continuing decline. As we enter a key period for selling and experience warmer weather, NMDA is hopeful that the market will continue its gradual improvement.

“The Government needs to address uncertainty in the sector should the motorcycle figures continue to decline so to install confidence to the market.”