UPTICK FOR NEW MOTORCYCLE MARKET IN JULY, CONCERN OVER LONG TERM MARKET DECLINE REMAINS

“The new motorcycle market has displayed signs of recovery, steadying after last month’s sharp decline. However, with registrations still in the negative, it suggests consumer confidence has not fully stabilised at the beginning of Q3” commented Symon Cook, Head of National Motorcycle Dealers Association (NMDA), according to the latest figures published by Motorcycle Industry Association (MCIA).

New registrations in July saw improvement to -2.4% up 16% compared to last month’s -18.6% figure. Meanwhile, the “year-to-date” market slightly recovered to -17.8% compared to 2024.

Symon Cook concluded: “NMDA is pleased with the improvement when considering 2025’s decline and dealers can have a positive outlook for the remainder of Q3. However, we are concerned that the market has been largely ignored by the Government. Recently the Government introduced the new Electric Car Grant with a discount of £3,750, yet nothing of this ilk to incentivise consumers to buy motorcycles.

Looking ahead, the NMDA will be closely monitoring whether this boost can continue into the positive in the second half of the year and what impact the upcoming Autumn Budget may have on the industry.”