Motorcycle Market Continues to Struggle in 2025 Despite September Uptick

“September is a vital month for the new motorcycle market, which has shown some signs of recovery. However, with the overall market still affected by negative registrations, Q3 has continued to struggle with restoring consumer confidence,” commented Symon Cook, Head of the National Motorcycle Dealers Association (NMDA), in response to the latest figures published by the Motorcycle Industry Association (MCIA).

New registrations in September showed a slight improvement in the scooter segment, which was up by 1.5%. Motorcycle registrations declined by -3% for the month however, interestingly this marked an improvement compared to the year-to-date figure, with September 2024 down 14.8%.

With September closing at an overall market at just -2% compared to 2024, this reduces the year-to-date negative to -15.2% improved from the August year to date of -17.2%.

Symon Cook concluded: “It is encouraging to see some improvement in the market for September and the close of Q3, albeit figures remain down overall. However, the Government continues to overlook the sector and the NMDA now turns its attention to the Chancellor’s Autumn Budget in the hope of measures that will support and stimulate growth within the industry.”