The Independent Garage Association (IGA) is delighted, but not surprised - to see that independent garages topped consumer satisfaction comparisons in the National Franchised Dealers Association’s (NFDA) Consumer Attitude Survey Spring 2017.
The survey which researches consumer attitudes towards servicing and repair in the retail automotive aftermarket, concluded that independent garages offer the greatest level of satisfaction compared to franchised dealers and non-franchised national chains.
The survey found that independent garages stand out against competitors for their MOT work, changing brakes and discs, replacing parts and in particular for their locality and convenience.
The top five reasons consumers chose an independent garage over other providers were:
Value for money
Not getting ripped off
Stuart James, IGA Director comments, “The independents will always score highly with customer satisfaction due to their personal involvement in the way customers are treated, and in recent years efforts to improve perceptions of the sector have been very successful.”
The NFDA Consumer Attitude Survey aims to explore current market perceptions of franchised dealerships and their competitors, and understand consumer opinions and behaviour in the UK aftermarket sector.
NOTES TO EDITORS:
Stuart James, IGA Director, is available to interview.
NFDA Consumer Attitude Survey Spring 2017: http://www.nfda-uk.co.uk/_assets/NFDA%20Consumer%20Attitude%20Survey%20Spring%202017%20Report_1.pdf
About the RMI
The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.