“Demand for motorcycles continued its downward trend in July – marking 7 consecutive months of decline in the market”, said Sue Robinson, Director of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.
Registrations in July fell by –13.8%, with the total number of bikes being sold year-to-date down to 66,423 – a huge reduction of almost 11,000 units compared to the same period last year.
Robinson continued, “With the summer weather upon us in July, bike sales are typically high - with riders keen to make the most of the good weather.
“Sales of all bikes up to 650cc were down year-to-date in June, however, the 51-125cc machines suffered the most significant decline of -30.7%, and -32.3% for the year so far.
“In July, Honda registered 1,742 new bikes, Yamaha sold 1,588, followed by Triumph with 735 machines registered.”
Notes to editors:
Results taken from the Motor Cycle Industry Association Press Statistics July – New Motorcycle registrations.
About the RMI
The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.