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Motorcycle sales come back strong in June

NMDA 10/07/2018

“Following a turbulent few months, it is encouraging to see that the motorcycle market bounced back in June with registrations up 7.8%”, said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.

Almost 1,000 more machines were put on the road this month compared to the same period last year. Year to-date, the market is also up 2% on 2017.

Most power sectors performed well, with the exception of the sub 50cc models which have seen an ongoing downward trend. The Supersport sector saw a decline of -20%. In recent years the naked bikes sector which covers all power ranges has performed well and now accounts for over 31% of all bikes registered and sold so far this year.

In 2018, we have also seen a decline in the mid-range power machines (651-1000cc), so it positive to see that June marked a modest 1.8% increase for this particular sector, however year to date the sector is still -12% down.

Latham continued, “Manufacturer wise, Honda topped the list this month with 2,439 registrations, followed by Yamaha in second position with 1,491 sales, and BMW in third position registering 1,358 machines and again making the R 1200 GS model their best seller.

“Dealers are optimistic that the market will pick up over the coming months, especially with the summer months among us, making this a peak time for consumers to purchase new bikes”.

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notes to editors

Results taken from the Motor Cycle Industry Association Press Statistics June 2018 – New Motorcycle registrations.

About the RMI

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.