“Motorcycle registrations stabilised with a 3.9% sales increase in September following last month’s decline, as both economic and political uncertainty affected demand for bikes”, said Stephen Latham, Head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.
September is usually a high volume month as customers have opted to wait to obtain the latest registration plate on their new machine. Year-to-date sales are holding steady with 89,283 bikes registered, with a modest growth of 2.3% compared to 2018.
Most power ranges saw signs of improvement, with the exception of the performance bikes in the ‘sport-tour’ and ‘supersport’ sectors, where sales declined by -6.6% and -12.8% respectfully.
Once again Honda was the leading seller in the month registering 2,601 bikes, followed by BMW in second position with 1,490 registrations, and Yamaha in third place with 1,347 motorcycle sales. It is positive to see that Royal Enfield has now established itself in the top-10 manufacturers list, with 352 retro style bikes going on the road in September. Budget-brand Lexmoto also performed well in the month with 779 bikes sold. Both these recent entrants to the top-10 have surpassed Italian brands Piaggio and Ducati who no longer rate in the top-10 listing.
Latham continued, “Motorcycle dealers are optimistic that the market going forward will remain steady throughout the final quarter of 2019”
Results taken from the Motor Cycle Industry Association Press Statistics September 2019 – New Motorcycle registrations.
About the RMI
The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.