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Motorcycle sales figures show ‘impressive’ dealers’ performance

NMDA 06/11/2020

“The October motorcycle market showed a significant 24.3% increase over this time last year, testament to the robustness and ability of our dealers to react to the increasing demand”, said Paddy O’Connell, Head of the National Motorcycle Dealers Association (NMDA), which represents motorcycle dealers in the UK, commenting on the latest MCIA motorcycle sales figures.


The motorcycle market showed a significant 24.3% increase in October over this time last year, from 7,126 units to 8,856.


Notably, Scooters and Mopeds saw an increase in registrations from last year, as new and old riders alike, continue to take to PTWs. The increase in home deliveries of foods has contributed hugely to this sector, taking the 0-50cc bracket up by 16.2% and the 51-125cc up by 9.9% from 2019’s numbers.


These low powered scooters and motorcycles can be ridden upon completion of a day’s Compulsory Basic Training (CBT) course, with no test required, making the transition to powered two wheels from cars an exceptionally accessible option. NMDA is lobbying on members’ behalf to try to reopen CBT and further license training as soon as possible


Larger motorcycles also saw great levels of growth from last year, with the Adventure, Naked, Supersport and Trail/Enduro categories all experiencing more than double-digit progress. Only Customs and Touring bikes saw a slight decline year on year, but the actual numbers were minimal.


Honda still tops the manufacturers listing with 1,271 registrations with Lexmoto bounding into second place, mostly thanks to the Echo 50 which was also the highest registering scooter. The stalwart Honda PCX remains at the top of the model list, although time will tell if it can remain there, with reports of supply issues as we head towards the Euro changes in 2021.


O’Connell added, “Despite all the challenges we have faced and the new lockdown in England, we are yet to feel the effects that this may have on what has been a strong year to date.


“Considering that we are comparing this year’s results to 2019 when there were no lockdowns and no threats to the economy at the level of the pandemic, it is impressive that dealers have managed to grow the marketplace.


“As we are at the beginning of a new period of uncertainty, we must highlight the passion, the perseverance and the determination that our members have shown throughout this tremendously difficult year. Dealers’ performance has shone through again and we are exceptionally proud to represent our NMDA members”.

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About the RMI

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.