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PRA endorse public education campaign ahead of E10 petrol introduction

PRA 11/06/2021

The Petrol Retailers Association (PRA) endorse the start of the public education campaign ahead of the introduction of E10 Petrol.

Phil Monger, PRA Technical Director, said: “In partnership with the Government and other industry associations over the past few years, we have been heavily engaged in preparing forecourt operators and the motoring public for the introduction of E10 Petrol. To ensure motorists are well-aware of the suitability of the new fuel for their vehicles by 1 September 2021, we have undertaken a publicity campaign using radio, social media and press results.

“This work highlighted the Government portal and other vehicle checkers where the public could find out this information. The campaign will reduce the number of motorists that turn up at a forecourt unaware of the changes come the official launch of E10.”

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The PRA represent 5,500 independent fuel retailers who now account for 70% of all UK forecourts.

About the RMI

The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.