“In what is typically a low volume month due to customers opting to wait until September to obtain the latest registration plate on their new machine, Power Two Wheelers (PTWs) continued their upward trend with 8,607 registrations in August. Whilst the market was still down -5.3% compared to August 2020, the figure still represents a 24% growth over what would be considered a normal year, in 2019”, said Paddy O’Connell, Head of the National Motorcycle Dealers Association (NMDA) which represents PTW dealers in the UK, commenting on the latest MCIA’s figures.
Once again, sales of Electric Powered Two-Wheeled Vehicles (ePTWs) continued to perform well with an increase of 122% (495 units), both overachieving year on year and adding to the 3,848 registrations year to date for 2021. This increasingly important mode of transport is helping to raise the profile of the PTW industry, as government announcements in the recent Decarbonisation Strategy specifically mention ePTWs as an intrinsic part of the sustainable ‘last mile’ mobility solution.
In August, larger engine scooters (51-125cc) were dominated by the Yamaha NMAX 125 with 271 registered units. Honda was the brand leader in August with 1,641 units registered, followed by Yamaha (963 units) and Triumph (558 units) completing the top three spots.
Paddy O’Connell added, “With PTW’s finally being recognised by Government as a viable option for mobility, the main issue to consider now remains manufacturer supply. With all major brands largely being in the same situation, managing customer expectations becomes paramount.
“Motorcycle dealers are optimistic that if the supply chain issues show improvement, the market going forward will remain buoyant throughout the final quarter of 2021”.
The NMDA continues to encourage members to join our quarterly NMDA meetings to share experiences of all the support that NMDA membership can offer, and to get behind the #DestinationDealer campaign. This initiative is to help dealers reconnect with their customers and remind them that motorcycle and scooter showrooms are not just a place to transact, they are also a place to chat, have a coffee, look at the new products and meet up with like-minded people.
About the RMI
The Retail Motor Industry represents the interests of operators in England, Wales, Northern Ireland and the Isle of Man providing sales and services to motorists and businesses. The RMI has a formal association with the independent Scottish Motor Trade Association which represents the retail motor industry in Scotland.