Motorcycle sales stabilise in October

“Registrations of Power Two Wheelers (PTWs) declined by -3.8% as the sector enters it’s off season in the final quarter of 2021”, said Paddy O’Connell, Head of the National Motorcycle Dealers Association (NMDA) which represents PTW dealers in the UK, commenting on the latest MCIA’s figures.

Whilst the market was down to 8,856 sales, it is important to note that last October the industry was responding to the pent-up demand after a series of lockdowns. There were also fewer issues with supply. When compared to a more ‘normal’ period of trading in October 2019, we saw 96,409 registrations. Year-to-date figures in 2021 show a 4.9% growth compared to then.

Sales of Electric Powered Two-Wheeled Vehicles (ePTWs) continued to perform well – especially in the low powered segment, with an increase of 103.3% (618 units), both overachieving year on year and adding to the 5,085 registrations year to date for 2021.

In October, larger engine scooters (51-125cc) were dominated by the Yamaha NMAX 125 with 170 registered units. Honda was the brand leader in October with 1,431 units registered, followed by Yamaha (897 units) and Lexmoto (571 units) completing the top three spots.

Paddy O’Connell added, “The NMDA is optimistic that the market going forward will remain steady for the remainder of the year, as long as there is availability of stock across the entire supply chain”.

The NMDA continues to encourage members to join our quarterly meetings to find out about all of the support that NMDA membership can offer, and to get behind the #DestinationDealer campaign. This initiative is to help dealers reconnect with their customers and remind them that motorcycle and scooter showrooms are not just a place to transact, they are also a place to chat, have a coffee, look at the new products and meet up with like-minded people.